LET'S GO GATORADE
Client
Gatorade
Team
Larry Gordon, Cecelia LeBus, Troy Brown
Our goal was to take Gatorade’s traditional sponsorship with the Ryder Cup, and bring it to life in an untraditional way.
A way that would capture the attention of the young golfer.
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As luck would have it, we knew a guy who loves golf equally as much as he loves Gatorade. We hit the links with DJ Khaled where he promoted our exclusive Ryder Cup merch in classic DJK fashion. After shooting this one, it appears Khaled made the brand a part of his game.
​84k Likes ​​
2.1M Views​​​
Beyond starting the Ryder Cup hype with the biggest hype man, we also sent out promo packages of the exclusive Ryder cup Gatorade cups to golfing influencers the weeks before and during the start of the 2023 Ryder Cup.​
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