YOU CAN TOO
Client
Gatorade
Team
Jason Chauvin (🎬), Larry Gordon, Rajiv Lavens, Jason Saimpy, Troy Brown, Xach Branch
Caitlin Clark was about to join the Gatorade Family, and we wanted this announcement to mirror the internet-shattering impact she creates on the court and beyond to the new generation of young athletes.
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We did just that by introducing the mantra of “You Can Too”, which helped fans relate to Caitlin the person to fall further in love with Caitlin the player.
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​84k Likes ​​
2.1M Views​​​
47.1M Views
50.3K Likes
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Expansion on social platforms beyond youtube.
You Can Too was additionally posted on Instagram as a collab post with Caitlin Clark's account to introduce Clark to the Gatorade family, and on TikTok reaching the most impressions Gatorade has reached on the app.
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Near the start of March Madness we dropped our newest exclusive Caitlin Clark addition of our Gx bottle which sold out within the day and supported the You Can Too movement.
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